Research data, processed by people who understand research
Survey and product-clinic data has a quality problem that shows up late. Clean-looking tallies hide inconsistent verbatim coding, and by the time the analysis contradicts itself, the field work is done and the budget is spent.
We have processed research instruments for market research firms, insurers, and manufacturers for decades — from single-page mark-sense tallies to 50-page product clinics.
What we handle
- Verbatim and open-end coding — consistent code frame application, with the same team across waves so longitudinal comparisons hold
- Survey and questionnaire processing — mark-sense, handwritten, and mixed-mode instruments
- Product clinics — long-form instruments with complex skip logic and multi-section scoring
- Consumer satisfaction and product studies
- Healthcare and human resource questionnaires
- Rebates, business reply cards, and CRM data capture — including mail receipt, validation against program requirements, and file handoff to fulfillment
Why it matters who does it
Open-ended responses are the part of a study that automated processing handles worst and an unsupervised team handles inconsistently. A code frame applied by a rotating team drifts within a single wave. We staff research projects with the same people across the life of a study, which is the only reliable way to keep the coding comparable.
Common questions
Is the coding done in house?
Yes. Open ends are coded by our own team, not passed to an unsupervised subcontractor.
Can you keep coding consistent across waves of a longitudinal study?
That is the main reason to use us. We staff a study with the same people across its life, which is the only reliable way to keep a code frame from drifting between waves.
Can you apply a code frame from a previous wave we ran elsewhere?
Yes. Send the frame and a sample of the prior coding and we will match it, or tell you where the frame itself is causing the inconsistency.
What size instruments do you handle?
From single-page mark-sense tallies to 50-page product clinics with skip logic and multi-section scoring.
Do you handle inbound mail and rebate or reply-card programs?
Yes — mail receipt, validation against program requirements, data capture, and file handoff to fulfillment.
Where is the work performed?
Michigan and Ohio by default. Any other arrangement is scoped with you in writing before it happens.